Starting June 28, 2025, your website could become legally non-compliant — not because of a major bug, but because of things as simple as missing alt text or hard-to-read fonts.
The European Accessibility Act (EAA) is more than a legal checkbox — it's a growth opportunity.
Accessible sites don't just avoid fines — they convert better, rank higher on Google, have better reputation and reach a wider audience.
But most marketers still ignore it... until it costs them. Also literally…
The EU [can soon fine you for non-compliance](https://www.consentmanager.net/en/knowledge/eaa-2025/#:~:text=Fines for non-compliance with,policies of each EU country.) with the EAA. Fines can range from €2,000 to €500,000, with a maximum of €1,000,000 in serious cases. The exact amount depends on the severity of the violation and its impact. Serious stuff.
The European Accessibility Act (EAA) is a law that requires digital products and services — including websites — to be accessible to people with disabilities. It’s part of the EU’s effort to ensure equal access to the digital world for everyone, including those using screen readers, keyboards, or other assistive technologies.
If you run a website that serves customers in the EU, this law likely applies to you. The EAA is already in force — and enforcement for websites starts on June 28, 2025. That means you need to act now to make your site compliant.
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You use light gray text on white backgrounds for aesthetics
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Your site can’t be used via keyboard (try tabbing through your homepage)
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You’ve never audited it for accessibility before (or only did a quick one with Lighthouse)
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You don’t have captions on your videos or transcripts for podcasts
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Your content relies heavily on visuals — without proper alt text
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Form error messages are vague or invisible to screen readers
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You use third-party tools (chat, booking, payments) without checking if they’re accessible
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