🎯 Section 1: Project Overview
- [ ] Project name and detailed description (2-3 sentences)
- [ ] Project goals and business context (Why are we creating this? What problem does it solve?)
- [ ] Target audience profile (Demographics, needs, pain points, behaviors)
- [ ] Distribution channels and formats (Be specific: "1080x1080px Instagram carousel" vs just "social media")
🎨 Section 2: Design Direction
- [ ] Brand guidelines link or attachment (colors, fonts, logos)
- [ ] Mood board or visual inspiration (3-5 reference examples with notes on what you like)
- [ ] Design preferences (Style, tone, look & feel you want to achieve)
- [ ] Key message and call-to-action (What's the ONE thing users should remember/do?)
✍️ Section 3: Content & Assets
- [ ] Final approved copy in order of appearance
- [ ] All required visual assets in high resolution (Product photos, team headshots, icons)
- [ ] Brand assets / Brand book link (if not available, ask magier to create one)
- [ ] Compliance requirements (Legal disclaimers, trademark rules, required elements)
📐 Section 4: Technical Specifications
- [ ] Deliverable format (Print: CMYK PDF, Web: RGB PNG, etc.)
- [ ] Exact dimensions and orientations (Width x Height in pixels/mm)
- [ ] File requirements (Size limits, accepted formats, resolution)
- [ ] Platform-specific guidelines (Instagram's image ratio, LinkedIn's text limits)